The Kids Line organic ravioli developed by Scoiattolo – la pasta fresca and Marco Bianchi, turn “incredible” on the outside too, for the long-awaited release of the Disney *Pixar film.
Scoiattolo – la pasta fresca rides the wave of Disney *Pixar film events and for the delight of children everywhere catapults its consumers (both young and old) into the magical world of The Incredibles 2, to mark the long-awaited return of the best-loved family of superheroes, in cinemas from 19 September. The Kids Line organic ravioli, specially conceived for kids and their nutritional requirements, yet suitable for all the family, are changing their look and becoming “Incredible” on the outside too. A new look on the outside, but with the same content on the inside.
They are the same as the Kids Line Organic Raggi di Sole, developed by Scoiattolo – la pasta fresca together with the food mentor, Marco Bianchi. What makes this launch extra special is the partnership with Disney Italy bringing the joy and fun of its characters to the range. The new range by the Varese-based ravioli company, available in this Limited edition until the end of November in major retail outlets and the on-line shop https://shop.loscoiattolo.it/, aims to encourage children to eat healthily through the combination of flavour and fun. ORGANIC “PUMPKIN AND CARROT” RAVIOLI – A sweet explosion of delicious vegetables. The egg-free pasta is bronze drawn and made with durum wheat semolina, buckwheat and turmeric which gives an appealing colour to the 100% natural pasta. The creamy filling has 48% sweetness of pumpkin and carrot, mixed with Italian honey. The ravioli provide lots of important nutritional benefits. They are a source of fibre and vitamin A which helps metabolise iron and contributes towards the correct functioning of the immune system.
ORGANIC “TOMATO AND MOZZARELLA” RAVIOLI – Delicious and balanced taste of pizza. The egg-free pasta is bronze drawn and made with durum wheat semolina, buckwheat and sweet paprika which adds an explosion of natural colour to the dough. The delicious filling is made with 48% dried tomatoes, tomato concentrate and mozzarella. The ravioli provide significant nutritional benefits. They are, in fact, a source of fibre, with a low sugar content and contain phosphorous which helps growth and maintain strong bones and teeth.
The two products stem from an important partnership with The Walt Disney Company which, since 2006, has been involved in using its stories and characters to promote a healthy and fun life style. This is the premise behind the partnership between Disney Italy and the Kids Line by Scoiattolo – la pasta fresca. The inclusion of characters from the Incredibles 2 with 13 stickers to collect (5 of which are super special vintage stickers) in every pack, are a significant part of the packaging to enhance the product specially designed for kids and to encourage a healthy life style. The educational event “Gli Ingredienti Incredibili: giochiamo a fare la spesa” (“The Incredible Ingredients: let’s play the shopping game”) is based on this idea. This event, sponsored by Scoiattolo – la pasta fresca, will take place in Milan on September 30. The company has been involved in setting up hands-on activities for many years now to make consumers more aware of the importance of eating well. An entire day dedicated to kids and their parents with the participation of the food mentor, Marco Bianchi. The event will take place in two stages: the play and educational workshop (limited number only) and an open tasting session afterwards for anyone interested from 5 pm.
Don’t forget to use the hashtags: #GLIINGREDIENTIINCREDIBILI #LATUAPASTAFRESCA #SCOIATTOLOPASTAFRESCA